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Emma Brotherton profiles, social media...

Recruiting via our Facebook newsfeeds

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If, like me you’re inseparable with your mobile phone, you won’t be surprised to hear that the average person checks their phone over 100 times a day. Emails, messages, Whatsapp, Facebook, Twitter, Instagram, LinkedIn: we’re all guilty of being consumed by the constant cycle of refreshing and checking for updates across our newsfeeds.

So, it makes perfect sense that recruiters are using Facebook’s 24/7 platform to find their potential candidates worldwide. But how efficient is this new recruiting process?

Ever growing variety of candidates

We know that Facebook has over 2 billion active monthly users, meaning it has more candidates than a recruiter could ever physically look for in one accessible place at any given time. In minutes, a recruiter is able to send a message or friend request and gain a response potentially within the same hour which saves time, energy and man power. However, because candidates are everywhere, it’s a hefty challenge to find an individual that’s qualified and rightly suited to the job as we don’t tend to post our professional achievements or CV on Facebook. So, unfortunately a recruiter is left to make an opinion based on a person’s display picture and public posts about the weather or their latest holiday.

A friendly approach

Using Facebook to recruit potential candidates helps break down the barrier between businesses and the communities of job seekers looking for employment. It’s a relaxed form of recruitment; both the recruiter and candidate are using the same profile and format to present themselves. But, can this personal approach leave a candidate feeling baffled and questioning the recruiter’s professionalism? After all, some may prefer the intense surroundings of an interview room.

Non - Facebook users

We’re all aware of that Facebook has an impressive number of active users, but what about all the people who don’t have a profile? Those that can’t be traced in a typing spree and a few clicks of the mouse. These individuals could be five star candidates with the perfect attitude; skills and personality to excel in the job a recruiters looking to fill and missing out on.

But let’s be realistic, there’s no doubt that we’ll all continue to use this social magician to recruit, buy clothes, sell old furniture and chat to old friends across the globe. So, whilst it’s still popular, why not continue to utilise Facebook to resource new employees? If it doesn’t give you what you want in return, you’ve always got the job boards and face to face interviews to fall back on!